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John Wayne Enterprises’ mission is to preserve and protect the name, image, and likeness of John Wayne by associating the John Wayne brand with quality and timeless products and experiences that embody the spirit of John Wayne and give back to the community.  To further its mission, John Wayne Enterprises enters into selective licensing or partnership agreements in Advertising and Merchandising; Cancer Research, Treatment and Education; and Public Facilities, Institutions, and Agencies.

If you have a licensing request that falls outside of these categories you may email us at